We're reimagining second home ownership by combining the benefits of new construction with the flexibility of fractional ownership. Own exactly what you need, nothing more.
For too long, vacation home ownership has been an all-or-nothing proposition. Buy a whole home you'll use 4 weeks a year, or rent and build no equity.
We believe there's a better way. By building brand new homes designed specifically for co-ownership, we deliver luxury experiences at a fraction of the traditional cost.
Every owner gets a deed, a voice in decisions, and memories that last a lifetime.
"We're not just building homes. We're creating a new way for families to own, enjoy, and pass down incredible properties for generations."
Cole Rouse
CEO & Founder
There's something about being near the water, slowing down, and just breathing again. Ever since we bought a house in Rosemary Beach, Florida, I've wanted to be there every chance I get. It clears my head and reminds me what life's supposed to feel like — calm, inspiring, and full of possibility.
That house is actually called Sweetgrass, which is where the name came from. It's more than a home — it's an escape. It's the feeling I want other people to experience too.
I'm a fifth-generation real estate developer, but I've never been content doing things the traditional way. I'm always chasing new ideas — things that make life more interesting and meaningful. That's what led to Sweetgrass Estates: giving people the chance to own a piece of paradise for a fraction of the cost.
Because everyone deserves to have that place — that one spot in the world where the stress disappears, the sunsets last longer, and everything just feels right.
At Sweetgrass, that's what we build and share — not just beautiful homes, but the feeling of truly being away from it all.
Cole Rouse
Founder & CEO
Every decision we make starts with one question: Is this best for our owners?
No hidden fees, no surprises. Clear communication and honest pricing always.
We're reimagining vacation home ownership for the modern world.
Building lasting relationships between owners who share incredible homes.